After a successful 2022 final night party, we were trusted with the whole Coca-Cola activation at the 2023 Cinemacon, the largest film industry festival in the US.

In addition to the activation for the tradeshow booth, hospitality lounge, Celebrity Greenroom and final night party, LNL was in charge of developing a unique branding for the event.

From the inspiration at the Coca-Cola archives to the execution at the event, our approach was a massive hit. This translated into a cohesive experience across all areas, with a strong message transmitted throughout the 5 days of the event.

This event’s inspiration was the Pop (art, popcorn, opening a Coke). And our task was, like in the movies, to bring it to life.

From the assets, Brand Ambassador outfits, the space, and the custom event branding, we scored hit after hit to impress and delight all the event attendees.  

It is worth mentioning the huge responsibility we had by being allowed to play with such an established brand. However, with the appropriate teamwork with our clients, and our long trajectory with Coca-Cola, we were able to pull it out and create something they had never seen before.