10 years ago, just activating one brand during the Superbowl week would have been a huge challenge. 

In February 2023, we activates 3 brands, during 5 days, at multiple spots at Phoenix AZ. We had to pull all the tricks when it came to create different activations in an incredibly tide schedule.  

Coca-Cola, Smartwater, Bodyarmor… Each brand had its own spot, personality, and activation. We engaged a ton o f people in different ways, giving them a reason to always come back the next day.

Music + Golf + Football + Family Fun. 

That’s the executive summary of what our Boombox brought to the scene during the week.

Our capacity to embody a full brand’s personality and then shift to another in a couple hours made it possible.

We were happy to have seen this whole project come out from the creative stage to the face to face activation.